Meeting Date: 2 April2013
Prepared by: Marc Wiener, Associate Planner
City Council
Agenda Item Summary
Name: Consideration of an application for temporary banners at the Harrison Memorial Library and at the Carmel Mission for the Carmel Public Library Foundation's annual fundraising campaign.
Description: The Carmel Public Library Foundation provides the majority of funds for books, materials, programs and services for the Harrison Memorial Library. The Foundation is requesting approval to install a banner on the second-story balcony of the library facing Ocean A venue and another banner along Rio Road on the fence of Larson Field advertizing an "Evening with Rick Reilly".
Overall Cost:
City Funds: N/A
Grant Funds: N/A
Staff Recommendation: Approve the application with special conditions.
Important Considerations: City Council Policy C95-07 addresses temporary banners for public events. The Department of Community Planning and Building may approve banners at pre-approved locations such as the Ocean A venue median, Devendorf Park and the Sunset Center. Proposals for banners in locations other than those specified in the policy require City Council approval with Planning Commission recommendations.
Decision Record: Planning Commission recommended approval with recommendations on 13 March 2013.
Attachments:
• StaffReport
• Banner Design
Reviewed by:
Jason Stilwell, City Administrator Date
CITY OF CARMEL-BY-THE-SEA
STAFF REPORT
TO: MAYOR BURNETT AND MEMBER OF THE CITY COUNCIL
FROM: MARC WIENER, ASSOCIATE PLANNER
THROUGH: JASON STILWELL, CITY ADMINISTRATOR
DATE: 2 APRIL 2013
SUBJECT: CONSIDERATION OF AN APPLICATION FOR TEMPORARY BANNERS AT HARRISON MEMORIAL LIBRARY AND AT THE CARMEL MISSION FOR THE CARMEL PUBLIC LIBRARY FOUNDATION’S ANNUAL FUNDRAISING CAMPAIGN.
BACKGROUND
The Carmel Public Library Foundation provides the majority of funds for books,
materials, programs and services for the Harrison Memorial Library. The Foundation is
requesting approval to install a banner on the second-story balcony of the library facing
Ocean Avenue and another banner along Rio Road on the fence of Larson Field
advertizing an “Evening with Rick Reilly” (A benefit for the Carmel Public Library
Foundation).
The banner requested at Harrison Memorial Library is 7’ x 2’ and the banner on the
Larson Field fence is 8’ x 3’. The Design of the proposed banners is attached. The
applicant is requesting to install the banners 30 days prior to the event. The event is
scheduled to take place on 9 May 2013.
City Council Policy C95-07 addresses temporary banners for public events. The
Department of Community Planning and Building may approve banners at pre-approved
locations such as the Ocean Avenue median, Devendorf Park and the Sunset Center.
Proposals for banners in locations other than those specified in the policy require City
Council approval with recommendations from the Planning Commission. Appropriate
banners include those advertising City events and activities, local community activities
and other events that will benefit the City.
EVALUATION
On 13 March 2013 the proposed banners were reviewed by the Planning Commission.
The Commission supported the two proposed locations and the request to display the
banners 30 days prior to the event. The Commission also recommended that the banner
proposed at Larson Field be reduced in size (from 80 to 24 square feet) and that the
applicant use non-vinyl, natural looking materials. The applicant has complied with these
recommendations.
At the meeting staff expressed concern with “busy” appearance of the proposed design,
including the text and size of the photo image. The Commission recommended that the
design of the banner be simplified, but was not specifically concerned with the image.
Some of the original text has been eliminated and the font sizes have been altered to
simplify the design. However, the photo image still remains as originally proposed.
RECOMMENDATION
Approve the application with the following special conditions.
SPECIAL CONDITIONS
1. The banners are permitted at the Harrison Memorial Library and the fence at Larson Field as indicated.
2. That the banner at the library shall be limited to the dimensions of 7’ x 2’ (14 square feet). The banner on the fence along Rio Road shall have dimensions of 8’ x 3’ (24 square feet).
3. The banners shall be made of a natural-looking, non-shinny fabric. Vinyl is not permitted.
4. The banners are approved for a maximum duration of 30 days prior to the event.
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